lf88 Privacy Policy — How We Protect Your Data

Overview

This Privacy Policy explains how lf88 collects, uses and safeguards personal data when you use the lf88.click platform — including the website, lf88 App and any related services. By registering an account or continuing to use the site, you agree to the practices described here.

lf88 is operated for players in Malaysia. All data handling follows applicable data protection standards. If you have questions about how lf88 handles your information, our 24/7 Live Chat support team can help.

Plain language summary: We only collect what we need to run your account and comply with legal obligations. We do not sell your personal data to third parties.

Data We Collect

lf88 collects data in three ways: information you provide directly, data gathered automatically when you use the platform, and information received from payment or identity verification providers.

Information you provide

Full name, date of birth, nationality
Malaysian mobile number and email address
Username and encrypted password
Bank account details, Touch 'n Go eWallet or DuitNow ID used for transactions
Identity documents submitted for KYC (National ID Card, Passport or Driving Licence)
Correspondence with our support team via Live Chat

Data collected automatically

IP address and approximate location (country/state level)
Device type, operating system and browser
Pages visited, session duration and in-app navigation events
Deposit and withdrawal transaction records
Game session history (game name, bet size, outcome)

Data Category	Examples	Legal Basis
Identity data	Name, NRIC, date of birth	Legal obligation (KYC/AML)
Contact data	Phone number, email	Contract performance
Financial data	Bank account, e-wallet ID	Contract performance
Technical data	IP address, device info	Legitimate interests (fraud prevention)
Usage data	Game history, session logs	Contract performance / Responsible gaming
Marketing data	Bonus preferences, opt-in status	Consent

How We Use Your Data

lf88 uses your data strictly for the purposes listed below. We do not use your data for automated decision-making that produces significant legal effects without human review.

Account management: Creating and maintaining your lf88 account, verifying your identity before your first withdrawal, and processing login authentication.
Payments: Processing deposits via FPX Online Banking, Touch 'n Go eWallet, DuitNow and Bank Transfer; issuing withdrawals within the stated timeframe of approximately 26 minutes.
Bonuses and promotions: Calculating eligibility for the 225% Welcome Bonus, 16% reload bonuses, 0.6% daily cashback and referral rewards.
Responsible gaming: Monitoring account activity to detect problem gambling patterns and enforcing self-exclusion or deposit limits when requested.
Fraud prevention: Detecting duplicate accounts, collusion and money laundering in line with anti-money laundering obligations.
Customer support: Responding to queries via 24/7 Live Chat and maintaining a record of support interactions.
Service improvement: Aggregated, anonymised analytics to improve the platform, game selection and load speeds.
Marketing (opt-in only): Sending promotional emails or SMS about new games or bonus offers — only if you have given explicit consent. You can withdraw consent at any time via Account Settings.

Sharing Your Data

lf88 does not sell or rent your personal data. We share data only with the following categories of recipients, and only to the extent necessary:

Payment processors

When you make a deposit or withdrawal, your financial details are passed to the relevant payment gateway (FPX, DuitNow or e-wallet provider). These processors handle data under their own security standards and Malaysian financial regulations.

Identity verification providers

Documents submitted for KYC are reviewed by our internal compliance team. Copies may be shared with third-party identity verification services solely for the purpose of confirming authenticity. Review is completed within 24 hours of submission.

Game software providers

Providers such as PG Soft, Evolution, FA Chai, Ezugi and Red Tiger receive anonymised session data (bet sizes, game outcomes) to run their platforms and calculate RTP. They do not receive your name or contact details.

Legal and regulatory authorities

lf88 will disclose data to government bodies or law enforcement agencies when required by law, a court order or to protect the rights and safety of other players.

Cross-border transfers: Some service providers operate servers outside Malaysia. Where data is transferred internationally, lf88 ensures appropriate contractual safeguards are in place.

Cookies & Tracking

lf88.click uses cookies and similar technologies to keep you logged in, remember your language preference and measure how the site performs.

Cookie Type	Purpose	Duration
Strictly necessary	Session management, login state, CSRF protection	Session
Functional	Language and display preferences	30 days
Analytics	Aggregated traffic stats (no personal IDs)	90 days
Marketing (opt-in)	Conversion tracking for affiliate programmes	30 days

You can manage cookie preferences through your browser settings. Disabling strictly necessary cookies will prevent you from logging in to lf88.

How Long We Keep Your Data

We keep your data for as long as your lf88 account is active or as required to fulfil legal obligations:

Active accounts: All data is retained for the lifetime of the account plus 5 years after closure.
KYC documents: Retained for 5 years from the date of submission in line with anti-money laundering requirements.
Transaction records: Retained for 7 years for financial reporting purposes.
Support chat logs: Retained for 2 years, then anonymised.
Marketing consent records: Retained until you withdraw consent, plus 1 year for audit purposes.

When the retention period expires, data is securely deleted or irreversibly anonymised.

Your Rights

As a lf88 account holder, you have the following rights regarding your personal data. To exercise any of them, contact us via 24/7 Live Chat or the help centre.

Access

You can request a copy of the personal data lf88 holds about you. We will provide this within 14 days of a verified request.

Correction

If your data is inaccurate or incomplete, you can ask us to correct it. Name and date-of-birth changes require re-verification via KYC documents.

Deletion ("right to be forgotten")

You may request deletion of your account and associated data. Requests are honoured except where retention is required by law (e.g., transaction records). Submit a request via Live Chat; processing takes up to 30 days.

Restriction and objection

You can ask us to stop processing your data for marketing purposes at any time by toggling the preference in Account Settings, or by contacting support.

Portability

You may request your account data in a structured, machine-readable format (JSON or CSV).

Identity verification required: To protect your account, all data access, correction or deletion requests must be verified against the identity documents on file before we can action them.

Security Measures

lf88 applies technical and organisational measures to protect your data against unauthorised access, loss or disclosure:

All data transmitted between your browser or lf88 App and our servers is encrypted using TLS 1.2 or higher (HTTPS).
Passwords are hashed with a modern one-way algorithm; lf88 staff cannot read your password.
Financial data is tokenised — we store a reference token, not your full bank or e-wallet credentials.
Access to player data within lf88 is restricted to staff with a legitimate operational need, governed by role-based access controls.
Our infrastructure is monitored continuously for intrusion attempts and unusual access patterns.

If you suspect unauthorised access to your lf88 account, contact our 24/7 Live Chat immediately and change your password.

Players Under 18

lf88 is strictly an 18+ platform. We do not knowingly collect data from anyone under the age of 18. During registration, all players must confirm they are of legal gambling age. KYC verification includes a date-of-birth check against official identity documents.

If we discover that a minor has registered, the account will be closed immediately and all funds returned after mandatory review. If you believe a minor has accessed lf88, please notify us via Live Chat straight away.

Changes to This Policy

lf88 may update this Privacy Policy from time to time to reflect changes in the platform, services or legal requirements. When material changes are made, we will notify active account holders by email or via an in-app notification at least 14 days before the changes take effect.

The "Last updated" date at the top of this page always reflects the most recent revision. Continued use of lf88 after the effective date constitutes acceptance of the revised policy. If you do not agree with any changes, you may close your account by contacting support before the effective date.

Contact & Complaints

If you have any questions about how lf88 handles your personal data, or if you wish to exercise any of the rights described above, the fastest route is our 24/7 Live Chat available on every page of lf88.click.

For formal privacy complaints or data subject requests, use the Live Chat and ask to be connected to the Compliance team. We aim to respond to all formal requests within 5 business days, and to resolve complaints within 30 days.

If you are not satisfied with our response, you may escalate your complaint to the relevant data protection authority in your jurisdiction.

Note: lf88 does not publish a contact email address on this page. All privacy enquiries should be directed through 24/7 Live Chat or the Help Centre to ensure your query reaches the right team securely.